Xphere: A Stunning Corporate Identity Rebranding

Refreshing the Brand with Bold Colors and Visuals

Rongxing, a company that had been operating with its old logo, sought to renew its brand appearance and create a powerful brand visualization. In 2020, they collaborated with Yibang Design and Xiner Zheng to achieve this goal. The result was the transformation of the brand name to Xphere, accompanied by bold colors and visuals that highlight their high-end line of products.

The Xphere brand aims to appeal to a high-end customer base, particularly in major cities in China. The client plans to launch their main advertising campaign in 2021 on popular Chinese social media platforms such as Red and TikTok. The overall visual language of the brand is compelling and youthful, capturing the attention of their target audience.

The project, which took place from October 2020 to February 2021, began in San Francisco and concluded in Beijing. Throughout the design process, extensive research was conducted to analyze the client's direct competitors and gather visual inspiration from various industries, with a focus on manufacturing and kitchen applications. This research helped the design team find the best solution to meet the client's goals and communicate the new brand positioning effectively.

One of the main challenges faced by the design team was understanding the client's needs and concerns. To overcome this, they hosted workshops and conducted interviews with both the client and the brand's target audience. These interactions provided valuable insights that guided the development of the brand's visual identity.

The Xphere brand's print materials are crafted on matte heavy paper, with the business card and thank you card featuring an embossed logo on the front side. The design was realized using Adobe Photoshop, Illustrator, and InDesign, showcasing the team's technical expertise and attention to detail.

Xphere's exceptional corporate identity rebranding was recognized with an Iron A' Design Award in 2021. This prestigious award is bestowed upon well-designed, practical, and innovative creations that meet professional and industrial requirements. The brand's integration of industry best practices, competent technical characteristics, and its contribution to a better world earned it this esteemed accolade.